SYDNEY, August 18, 2026 - Axi, a global online trading broker, today announces the launch of its refreshed brand identity, including a new website with a fully updated visual system designed to reflect the broker's position as a dedicated partner to traders across every market.
The refresh marks an evolution of Axi's identity, not a departure from it. The logo retains its recognised form, and the brand's signature red remains central to the new visual language. What has changed is the precision and cohesion with which every element comes together.
The new visual system introduces refined typography, a sharper and more modern design language, and a globally scalable character system that reflects the diversity of the markets and communities Axi serves. The updated website is the clearest expression of the new brand in action. The refresh will extend across Axi's full product ecosystem. The Axi app and client portal will carry the updated visual identity, giving traders a consistent brand experience across every platform they use.
Axi Select: a sharper look for a programme built on performance
Axi Select, Axi's capital allocation programme for qualifying traders, debuts a refreshed visual identity as part of the broader brand update. Designed for traders who are serious about their edge, Axi Select offers a structured six-stage progression model, giving participants a clear pathway to grow their trading capital. From the Seed stage through to professional-level funding of up to $1,000,000 of Axi's capital. With over 55,000 traders already on the programme, the refreshed look reflects the programme's ambition and the community it serves.
Axi operates across multiple regions globally, serving retail and professional traders with access to forex, stocks, indices, commodities, and cryptocurrencies. The brand refresh reflects the broker's continued investment in the trader experience, across every touchpoint, in every market.
Julie Sharova, Global Head of Marketing
"A lot changed with this refresh, and that was intentional. But our DNA stays — the logo, the elements that make us us. It was about making sure our DNA speaks to more people, in more places. We wanted to feel modern and relatable across different audiences — because we believe you can be globally consistent and locally connected at the same time."
About Axi
Axi is a global online FX and CFD trading company, serving thousands of clients across 100+ countries worldwide. Axi offers OTC derivatives across a range of asset classes including Forex, Shares, Gold, Oil, and more.
Media Contact: mediaenquiries@axi.com
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